How We Sold This Toronto Condo at L Tower (8 The Esplanade) | Toronto Condo Sale Case Study
The Story Behind the Sale: 8 The Esplanade 2105
Address: 8 The Esplanade Unit 2105 Toronto Ontario M5E 0A6
Type: 1 Bed and Den 2 Bathrooms
The Challenge - How To Sell a 1 Bedroom and Den and 2 Bedroom Pricing
Case Study: Selling a Unique Layout at L Tower on The Esplanade
Selling Toronto condos requires more than simply listing a property on the MLS. In many cases, the success of a sale depends on understanding how buyers perceive layouts, pricing structures, and how to position a unit correctly in the marketplace.
A recent sale by Alex Wilson, Broker Owner of RE/MAX Wealth Builders Real Estate, demonstrates how the right strategy can overcome challenges and successfully sell a unique property in one of Toronto’s most recognizable condo buildings.
This case study looks at the sale of a condo at L Tower on The Esplanade, located in the heart of downtown Toronto.
The Property: L Tower on The Esplanade
The condo was located in the iconic L Tower, one of the most distinctive residential buildings in downtown Toronto. Situated beside the Sony Centre and steps from Union Station, the Financial District, and St. Lawrence Market, L Tower offers residents luxury living in one of the most connected areas of the city.
The unit itself was attractive on paper:
Approximately 950 square feet
Two bathrooms
10-foot ceilings
Bright open-concept living space
Located in a highly desirable downtown Toronto location
However, there was one key challenge that made this listing more complex than a typical Toronto condo sale.
The Challenge: A Layout That Confused Buyers
While the condo technically functioned as a two-bedroom property, the layout was structured as a one-bedroom plus den with two bathrooms.
From a marketing perspective, this creates a pricing challenge.
Here’s why:
In the Toronto condo market, buyers typically search for properties based on bedroom count. A true two-bedroom condo generally commands a higher price point than a one-bedroom plus den, even when the square footage is similar.
This unit had the size of a two-bedroom condo, but the layout felt closer to a one-bedroom plus den configuration.
That meant buyers could fall into two camps:
• Two-bedroom buyers who expected a traditional layout
• One-bedroom buyers who might find the price outside their range
Without the right strategy, this type of property can easily sit on the market.
The Strategy: Positioning the Condo Correctly
At RE/MAX Wealth Builders, selling Toronto condos involves a strategic process built on three key factors:
Correct pricing
Strong marketing positioning
Targeting the right buyer profile
For this listing, the goal was to highlight the true strengths of the unit rather than allowing the layout to become a disadvantage.
1. Emphasizing Space and Ceiling Height
The unit’s 10-foot ceilings and open layout created a feeling of spaciousness that many downtown condos lack.
Instead of marketing the property purely as a bedroom count, the focus was placed on the livability and open design of the space.
2. Positioning the Unit for the Right Buyers
Rather than targeting traditional two-bedroom buyers, the property was positioned toward buyers who value:
Larger living areas
Flexible workspace
Extra bathroom functionality
Downtown convenience
These buyers often include:
• Professionals working from home
• Couples who want extra space
• Investors seeking larger rental units
3. Strategic Pricing
Pricing is often the single most important factor in selling a condo.
By positioning the property correctly within the market and aligning the pricing with how buyers perceived the layout, the listing attracted attention and generated the interest needed to secure a sale.
The Result: SOLD
With the right strategy in place, the condo successfully sold.
The formula was simple but effective:
Correct marketing + correct positioning + correct pricing = SOLD
This approach is something Alex Wilson and RE/MAX Wealth Builders apply consistently when selling Toronto condos, particularly in situations where properties have unique layouts or require more thoughtful positioning in the market.
Why Toronto Condo Expertise Matters
Toronto’s condo market is one of the most competitive and complex real estate markets in Canada.
Every building has different:
Buyer profiles
Layout preferences
Price sensitivities
Investor demand
Working with a realtor who understands how to position Toronto condos properly can make the difference between a property sitting on the market and a successful sale.
This is especially true for units with:
Non-standard layouts
Tenants in place
Larger square footage
Unique design features
Understanding how buyers evaluate these factors is critical to achieving the best outcome.
Thinking of Selling Your Toronto Condo?
If you’re considering selling a condo in downtown Toronto, the most important step is creating a clear strategy before listing your property.
At the RE/MAX Wealth Builders Brokerage we specializes in selling Toronto condos, including units with complex layouts, investor-owned properties, and downtown luxury condos.
With deep knowledge of the market and a proven track record of successful sales, the team knows how to position condos to attract the right buyers.
Property Details:
Address: 8 The Esplanade 2105 Toronto Ontario M5E 0A6
Type: 1 Bed and Den 2 Bathrooms
Gorgeous 1-bedroom unit in the heart of downtown, welcome to 8 The Esplanade Unit 2105.
Experience this remarkable 1-bedroom unit featuring a spacious den and two washrooms. This extraordinary corner unit boasts an impressive 950 sq. ft. of interior living space, an east-facing balcony offering mesmerizing CN Tower views, and soaring ten ft. ceilings.
As you step inside, floor-to-ceiling windows envelop the entire space, infusing it with natural light and framing postcard-worthy vistas of the city skyline. The generously sized kitchen, complete with a custom center island, provides ample room for culinary adventures due to the St. Lawrence Market being just a brief 5-minute stroll from your doorstep.
For a weekend escape, you're just a stone's throw away from Union Station, where the UP Express can whisk you to Pearson Airport in a mere 25 minutes. For a weekend getaway, this unit includes parking and easy access to the Gardiner expressway. Situated just a block from Yonge and Front, you're mere minutes from the bustling financial district, making this an ideal pied-a-terre.
Extras: Amenities: 24-hour Concierge, Indoor Pool, Fitness Centre, His/Hers Wet & Dry Saunas, Treatment Rooms, Games Rm, Lounge, Party Rm, Guest Suites & Visitor Parking. The beautiful Berczy Park is just across the street.
